Vasayo Executive Team

FRED BLACK

Chief Operations Officer

Fred Black’s work experience spans multiple network marketing companies. He began his career in the industry working for an herbal company while in high school, running their encapsulation and tablet pressing machines. Black quickly rose through the ranks building processes and high-functioning teams. He strives to always emulate Level 5 Leadership as defined in the book, Good to Great. Black would parlay those skills in his next position at a prominent nutritional and functional beverage company, where he ran their entire global supply chain. Later, Black was the VP and then COO for another successful direct sales company, where he was instrumental in fixing operational issues and cutting COGs by 35 percent. Prior to Vasayo, he ran white label nutritional supplement and fulfillment companies and helped two start-ups with their operations. In his position as COO for Vasayo, Black states, “I am honored and humbled now to be part of the greatest chapter in my career—Vasayo—and to be working with Dallin, the consummate honorable leader in this industry.”

BRIAN GILL

Vice President of Marketing Communication

Brian Gill has 17 years’ industry experience in marketing and corporate communication, public relations, social media, and digital marketing. Having worked for six reputable direct sales companies in Utah, he’s benefited from seeing a variety of approaches to the business, as well as having worked to market everything from nutritional and herbal products to cosmetics and skin care. Most recently, and prior to Vasayo, Gill served as vice president of marketing for two successful direct sales companies, where he implemented email and text message campaigns resulting in $750k annually, and promotions that earned, on average, $3 million in sales per month. Gill is passionate about helping people and companies communicate their key messages to the right people at the right time, and through the proper channels. For the best results and user experience, he subscribes to a 360° digital marketing approach and believes that we must market to the customer and the machine (Google) through a well-rounded, creative media mix.

MICHELLE LESUEUR, BEP, CNC, CSN, CPT

Vice President of Product Education

Michelle LeSueur comes to Vasayo with multiple years of experience in the health and wellness industry. LeSueur is an Energetic Practitioner (BeP) and formulator, and has worked diligently to earn the following certifications: Certified Nutritional Counselor (CNC), Certified Sports Nutrition (CSN), Certified Nutritional Specialist (CNS), Certified Personal Trainer (CPT), DSHEA certified (Dietary Supplement Health and Education Act). She also holds a Neuro-Endocrine & Anti-Aging Regulation Certification (N.E.A.R), is certified in Biological Terrain Management (BTM), holds a level II Reiki, spent three years in nutritional counseling in a bariatric clinic, and has owned and operated a successful health food store.

Throughout her career, LeSueur has served in various positions, including Vice President of Health and Nutrition, Director of Health and Nutrition, and Director of Product Education and Development, where she was responsible for educating, formulating, and manufacturing products for multiple companies.

Prior to Vasayo, LeSueur served as the Vice President of Product Education and Development for a successful direct sales company where she conducted weekly educational calls, assisted in developing and formulating new products, and supported corporate and field events with product education and training. LeSueur’s extensive knowledge of and passion for health and wellness assures that Vasayo provides its Brand Partners and customers with the best products and education to help them reach their optimal health goals.

LeSueur has written articles for Max Muscle magazine, Oxygen Australia and is the author of Willing to Change! Can you beat genetics? She has also spent many years working with top fitness models as well as assisting individuals with their metabolic damage. LeSueur is the mother of four and the grandmother of eight. She has overcome great odds in achieving superb health. Her motto is, “There is always a price to pay to look good and feel great. You will always get the body you earn.”

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